About

I'm Alec — I do data stuff for nonprofits, take photos, cook, and have way too many hobbies.

This site is where I put the things I make: photos, recipes, tools that mostly work, the occasional blog post. If you're here for the professional stuff, that's over here →.

Outside of work

My current special interest rotates, but the constants are: cooking, getting outside, and spending too much time in front of a screen (this site is partly that screen time's fault).

Outside usually means hiking, paddleboarding, camping, or skiing — my fiancée and our 8-year-old Pitbull, Phoebe, are usually in the mix. An IPA or a sour is non-negotiable.

I also shoot on a Nikon D7200, mostly landscapes and macro shots of plants and flowers. Photography slowed me down in a good way — I started noticing light and composition in places I'd never noticed before. Most of my photos live on a hard drive, but I'm trying to change that. That's part of why this site exists ;)

The rest of the hobby pile: photo editing, doodling on my iPad, DJing, video games, and whatever book I'm slowly working through on my Kindle. Some of these have pages here. Some are just vibes.

What I do

I'm a Senior Digital Marketing Analyst at TrueSense Marketing. The short version: I help nonprofits figure out if their marketing is actually working — building the pipelines and models that turn campaign data into something a real person can make a decision with. Mix modeling, incrementality testing, ETL pipelines, Tableau dashboards. Mostly SQL, Python, and Snowflake.

I got here through a weird route: political campaigns in Florida, freelance digital strategy, a stint at Amazon Ads managing millions in spend for big brands (educational, but not really my scene). Nonprofits felt like the right fit. The full story is on the Work page →.

This site

Built with Next.js 15, Tailwind CSS, and MDX. Photos served from S3 via CloudFront. I use it as a learning project as much as anything else — there's a uses page if you want to know what I'm building with.